Public Relations & Advertising
Bw Social Sciences Malden Grp
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Advertising And Society: An Introduction, 2Nd Edition
Carol J. Pardun (Autor)
·
Wiley - Blackwell
· Paper
Advertising And Society: An Introduction, 2Nd Edition - Carol J. Pardun
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Reseña del libro "Advertising And Society: An Introduction, 2Nd Edition"
Notes On Contributors Chapter 1. Introduction. Why Does Everyone Have An Opinion About Advertising?Carol J. Pardun Enduring Issues Chapter 2. The Economic Impact Of Advertisingargument: Advertising Lowers Prices For Consumersc. Ann Hollifieldcounter - Argument: Advertising Makes Products More Expensivepenny Abernethychapter 3. Advertising To Childrenargument: Children Are Smarter Than We Think. Lets Respect Them As The Consumers They Are!J. Walker Smith Counter - Argument: Children Need More Protection From Advertising!Dan Panici Chapter 4. Political Advertisingargument: Whats So Positive About Negative Advertising?Anne Johnston Counter - Argument: Why Negative Political Advertising Is Bad Advertisingalbert R. Tims Chapter 5. Tobacco Advertisingargument: Tobacco Advertising: The Strong First Amendment Right To Promote Lawful Productsmichael Hoefges Counter - Argument: Rationales For The Regulation Of Tobacco Advertising And Promotiontimothy Dewhirst Chapter 6. Alcohol Advertisingargument: Not So Fast! Evidence - Informed Alcohol Policy Requires A Balanced Review Of Advertising Studiesjon P. Nelson Counter - Argument: Abandonment Of Alcohol Advertising Regulation Carries A High Social Costesther Thorson Chapter 7. Sex In Advertisingargument: Sex In Advertising: No Crime Here!Tom Reichertcounter - Argument: Using Sex In Advertising Is Never A Good Ideakathy Roberts Forde Chapter 8. Stereotypes In Advertisingargument: Whats The Harm In Advertising Stereotypes?Jane Marcellus Counter - Argument: Stereotypes Are A Necessary And Appropriate Strategy For Advertisingmargaret Morrison Emerging Issues Chapter 9. Direct - To - Consumer Pharmacuetical Avertisingargument: Doctor Knows Best: Why Dtc Advertising Of Prescription Medications Is Bad For Patientsbeth E. Barnes Counter - Argument 1: Pharmaceutical Dtc Advertising Provides Valuable Information To Health Care Consumersmichael L. Capella And Charles R. Taylor Counter - Argument 2: Feel Empowered! Enhanced Health Knowledge!Debbie Treise And Wan Seop Jung Chapter 10. Hyper - Niche Markets And Advertisingargument: Hyper - Targeted And Social: Why Facebook Advertising May Be Advertising At Its Best. Joe Bob Hester Counter - Argument: Today Is The New 1984: Big Brother Is Not Only Watching You, He Is Selling To You. Tom Weir Chapter 11. Advertising And Product Placement In Entertainment Mediaargument: Product Placement Is Simply Good Advertising Strategygeah Pressgrove Counter - Argument: Placing Products In Entertainment Media Does Not Enhance The Media Experiencekathy Brittain Richardson Chapter 12. Advertising In Previously Hands - Off Journalistic Environmentsargument: This Is News? Maybe Not, But Thats Okay!Beth E. Barnes Counter - Argument: Advertising In Strong Journalistic Environments Is Never A Good Ideacharles Bierbauer Chapter 13. Advergamesargument: Food And Beverage Advergames Are Playing With Childrens Healthadrienne Holz Ivory And James D. Ivory Counter - Argument: Evidence Of Advergame Effectivenesskevin Wise And Saleem Alhabash Chapter 14. Advertising And Sporting Eventsargument: Advertising Unhealthy Products During Sporting Events Makes Sense As An Advertising Strategyerin Whiteside Counter - Argument: Sporting Events And Advertising Products Are Contrary To Athletes Lifestyles: The Consequences Of Mixed Messagesmarie Hardin Chapter 15. Advertising To Captive Audiencesargument: Why Advertising Is Acceptable (Almost) Everywhereangeline G. Close Counter - Argument: Who Wants To Be Held Captive By Advertisers? Not Me!Charles Pearce Chapter 16. Advertising And Social Responsibilityargument: Companies Are Wise - And Ethical - To Use Social Responsibility As A Creative Strategydebra Merskin Counter - Argument: Cause - Related Marketing As A Business Strategy Is Ethically Flawedpeggy Kreshel Index
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