Compartir
Consumer Nationalism and Other Factors Affecting Product Selection (en Inglés)
Alexander Franco
(Autor)
·
LAP Lambert Academic Publishing
· Tapa Blanda
Consumer Nationalism and Other Factors Affecting Product Selection (en Inglés) - Franco, Alexander
$ 99.509
$ 124.386
Ahorras: $ 24.877
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Miércoles 31 de Julio.
Lo recibirás en cualquier lugar de Argentina entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Consumer Nationalism and Other Factors Affecting Product Selection (en Inglés)"
The proliferation of Chinese products around the world is a phenomenon that merits academic inquiry as to consumer receptivity in respective nations. The purpose of this study was to assess such receptivity in the Kingdom of Thailand where substantive research on this subject has been lacking. Specifically, the perception factors of country-of-origin, consumer nationalism, price sensitivity, product quality, and product type purchased as per demographic variables were examined. The inquiry also looked at differentials between Chinese Thais and non-Chinese Thais regarding purchase of goods made or assembled in China. Hypotheses were tested for consistency in this study's presentation due to the variability of statistical significance found in the literature review regarding the factors under examination. The study found there were statistically significant differences between Thai purchasers and non-purchasers of Chinese products regarding the factors of consumer nationalism, price sensitivity, and perception of quality. It also found mixed results regarding Chinese product types purchased by demographic groups as well as mixed differentials between Chinese and non-Chinese Thais.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
