Name: Customer Relationship Management in Indian Banking Industry (en Inglés)
Price: 70312.00 ARS
Availability: InStock
Author: uppal, r. k.
ISBN: 9788177081527

portada Customer Relationship Management in Indian Banking Industry (en Inglés)

Formato

Libro Físico

Editorial

New Century Publications

Autor

uppal, r. k.

Categoría

Libros de Textos

Año

2008

Idioma

Inglés

N° páginas

246

Encuadernación

Tapa Dura

ISBN

8177081527

ISBN13

9788177081527

Customer Relationship Management in Indian Banking Industry (en Inglés)

Uppal, R. K. (Autor) · New Century Publications · Tapa Dura

Libro Físico

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Reseña del libro "Customer Relationship Management in Indian Banking Industry (en Inglés)"

Customer Relationship Management (CRM) in the Indian banking system is fundamental to building a customer-centric organization. CRM systems link customer data into a single and logical customer repository. CRM in banking is a key element that allows a bank to develop its customer base and sales capacity. The goal of CRM is to manage all aspects of customer interactions in a manner that enables banks to maximize profitability from every customer. Increasing competition, deregulation, and the internet have all contributed to the increase in customer power. Customers, faced with an increasing array of banking products and services, are expecting more from banks in terms of customized offerings, attractive returns, ease of access, and transparency in dealings. Retaining customers is a major concern for banking institutions which underscores the importance of CRM. Banks can turn customer relationship into a key competitive advantage through strategic development across a broad spectrum. This book examines issues related to changing banking industry in India and the challenges in CRM.