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Lycar Execution Reporting. the Case of Hilton Sharks Bay Resort - Egypt.: Win-Win Strategy Asia (en Inglés)
Silvi Stamenova
(Autor)
·
Independently Published
· Tapa Blanda
Lycar Execution Reporting. the Case of Hilton Sharks Bay Resort - Egypt.: Win-Win Strategy Asia (en Inglés) - Stamenova, Silvi
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Reseña del libro "Lycar Execution Reporting. the Case of Hilton Sharks Bay Resort - Egypt.: Win-Win Strategy Asia (en Inglés)"
Executive SummaryThis report provides an overview of my Lycar Execution Period. I present my 3 Lycar components which include my In-company components, my For-company component (the Research project) and my reflection on the Lycar period.I also explain in chapter 2 of the report the discrepancies found between the CLP and the final Lycar Execution Report. These differences involve the Professional Duty Categories chosen. They are due to the fact that at the time of the CLP I still did not have a confirmed internship. The newly added PDC 3 was due to a change in my Research component. I had presented 2 hypothetical cases but in the end, my Research and one of my Professional Products were found more suitable with PDC 3.My In-Company components consist of the description of my 6 months of an internship as an Assistant to Managing Director in the Destination Management Company Win-Win (Asia), as well as the Professional Products delivered during that period. My responsibilities included mainly operational and administrative tasks as well as some management level duties. An overview of my tasks and responsibilities can be found in chapter 1.4.The In-company products delivered during my internship were: - A Management Advice for the Management of Win-Win (Asia)- A re-structure of the Assistant Managing Director Trainee Manual - A Promotional Brochure(A detailed explanation of the different products can be found in chapter 3)The Management Advice provided to the Management of the company consists of a recommendation to improve the strategic direction of the company. The recommended actions aim at improving the company's operations.The adjustments made to the trainee manual consist of information describing the importance of orientation, introduction, and adaptation to a new working environment. The steps included will provide more information to new trainees regarding their new company.The Brochure developed will serve as a promotional tool to the company for the year 2015. It will feature the programs and items that were found most popular among previous guests.My For-Company component was conducted for the Management Team of the Hilton Sharks Bay Resort Sharm El Sheikh (Egypt). The General Manager wanted to asses and improve the hotel's performance on TripAdvisor. The Main Research Question of the study is: "How can the Hilton Sharks Bay Resort improve its TripAdvisor ranking capitalizing on the current environmental trends and utilizing its current resources within 6 months?"An extensive analysis of the company's operations was conducted to identify the underperforming departments, added to an environmental study and extensive methods of data collection allowed me to provide a number of recommendations that will hopefully help the hotel achieve its final goal.The final deliverable is a Management Advice prepared for the Management of the hotel (the client).The main findings and conclusions derived from the Research were compiled. The main reasons of underperformance were identified after analyzing the TripAdvisor results and conducting numerous interviews with in-house guests and the Management team: - Understaffed and under-qualified staff- Poor food variety & quality - Low-quality suppliers- Very bad Wi-Fi connection- Poor status of the hotel's infrastructure - Outdated equipmentBased on the mentioned findings a piece of management advice was developed in order to help the HSBR solve their existing problems and improve their TripAdvisor ranking. The main identified recommendations are the following:1- Better Responses to TripAdvisor Reviews2- Start using Review Express TripAdvisor Tool3- Making use of Revinate's Social Media Updates feature 4- Start an Effective use of Social MediaA) Only one Official Facebook PageB) Create accounts for more Social Media Websites, Creating a YouTube Account, Creation and Effective use of an Instagram Account
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