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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining ad Agencies (en Inglés)
Michael Farmer (Autor)
·
Lid Publishing
· Tapa Blanda
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining ad Agencies (en Inglés) - Michael Farmer
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Origen: Reino Unido
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Se enviará desde nuestra bodega entre el
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Reseña del libro "Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining ad Agencies (en Inglés)"
The advertising industry has reached a critical and dangerous point in its development - agencies destroy themselves by doing increased work for declining fees. So what are the logical consequences of the failure to act? Growing workloads and declining fees have created a "recipe for disaster." For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, the author offers corrective solutions. Now in its third edition, Madison Avenue Manslaughter has been updated to include industry developments from 2017-2018, plus new material and chapters. This book is a call to action for the 21st-century breed of "mad men," which outlines the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
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