Libro Marketing Across Cultures De Trompenaars, Fons ; Woolliams, Peter

Formato

Libro Físico

Autor

Fons Trompenaars

Peter Woolliams

Editorial

Capstone

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

Dimensiones

23.1 x 15.5 x 2.3 cm

Peso

0.54 kg.

ISBN

1841124710

ISBN13

9781841124711

Categorías

Estrategias para la toma de deciciones empresariales
Marketing

Marketing Across Cultures

Fons Trompenaars (Autor) · Peter Woolliams (Autor) · Capstone · Tapa Blanda

Sin Stock

Reseña del libro "Marketing Across Cultures"

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.